Custom Software development to enhance customer journey in E-commerce

E-commerce and online shopping has been around for over a decade from now. However, in the recent years, with the introduction of new technologies (e.g. Machine Learning, Big Data, etc.) and advanced mobile devices, the online shopping experience has been elevated to a whole new level with the competition becoming higher than ever.

In this post, we explore how e-commerce business can leverage custom offshore software development outsourcing services and advanced mobile application development to enhance their customer shopping journey.

1. Quickly Respond to Customers’ Needs

Whenever consumer realizes they’re in need of purchasing a product item or services, the first step in their shopping journey is to make research and consideration.

As we already know, in this day and age, mobile has taken over desktop as the device of choice to access internet. Thus, most of the time, consumers will use their smartphone to do their research through the web browser of their mobile devices.

As a result, mobile is now the channel where customers engage with a brand most of the times. To provide a pleasant online shopping experience, it is necessary that companies have a mobile friendly online store.

This means that e-commerce website must be responsive and display consistently across devices. Equally important is a mobile application to offer consumer a seamless and complete online purchase experience.

Thus mobile app development and/or responsive web app is critical to e-commerce success in this day and age.

2. Research

The research step varies depends on specific customers as well as the products and/or services they’re looking to purchase. Nevertheless, research is usually performed on mobile regardless of customers or products kinds. To enhance and provide a pleasant experience, a number of factors need to be considered:

  • Improve on the UI and UX: in order to provide users with easy to navigate, intuitive, and user-friendly design.
  • FAQ and Autocomplete Search: make the process easier and quicker for customers, eliminate the frictions as needed.
  • Employ new technologies: many mobile app these days can integrate with new technologies such as AR, VR allowing customers to have a visualization of how the product they intend to purchase will turn out in real life.       
3. Decision

Finally, the key element which determines the purchasing decision will largely depend on the price and trust which is based on reviews by past customers. So, how a mobile app can facilitate and enhance the critical reviews section?

Improving the reviews section:

  • One of the common problems with customers’ review is that satisfied customers do not leave reviews as often as unsatisfactory customers. This translate into a distorted overall review scores and could lower chance of converted sales. Thus, what could be done reward customers through the quantity of reviews made – and also enhance the review process through mobile app to make it easier and quicker will result in improvement of reviews section.
  • For example, by making the default review as 5 stars and allow reviews to be published in just a few taps can significantly improve the overall reviewing experience.
  • Additionally, offering discounts for mobile app checkout can also be a great way to improve conversion.
Conclusion

As a leading Vietnam software development company, TP&P technology provides end-to-end mobile and custom web app development services – helping customers solve business challenges and drive revenue. Get in touch!
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