How do they digitise our clothes? - The future of fashion
How do they digitise our clothes? - The future of fashion
If many years ago steam engine and electrification invention powered the world’s industrial revolution, then the rapid advances in digital technologies now are redefining and transforming the economy and society.
Fashion, a sustainable industry, a seems-like-it-doesn’t-need-to-be-transformed industry is on the verge of a technological revolution at this moment. We’re not talking about any marketing strategies 4.0, we’re talking about how they, big luxury names like Gucci, Chanel, Louis Vuitton, Burberry to fast-fashion brands like Zara, H&M, and Topshop have digitised our clothes.
It is predicted that our future clothes could be designed, fitted and sold to us by technology solely. Digital transformation services and innovative technologies have turned art into science.
Now why digital technology does matter in the Fashion industry?
60 years ago, a woman only owned a maximum of 40 pieces of clothing for one season, 40 high-quality pieces. 60 years later, she owns up to 120 pieces in her wardrobe but still has nothing to wear. She can’t find anything that fit her perfectly, maybe because her new Gucci bag is out of style, or because it is essential to keep up with the latest trends nowadays. She wants to look fashionable, and acceptable, she wants people to admire her for her sense of clothing. The demands are rising day by day.
It might not be mentioned enough, but the fashion industry relies mainly on fashion forecasters to fulfill all of those demands: what will be the new 2021 colors’ palette? what is the next season’s look? what are the next best shoes for the rainy season? etc.
So if you ask anyone who works in the fashion industry, they’ll tell you one mistake in trend spotting can lead to far-reaching problems and consequences. Unsold stock equals industrial waste equals declining the whole brand’s reputation and profit.
So how will they do it?
Now with today advancement of software development and innovative technologies like artificial intelligence, machine learning, or cognitive computing, clothing companies can easily spot if something is hot or not, it can also predict the trends, reducing forecasting errors by up to 50 percent. WGSN, the biggest fashion forecasting company, has successfully applied both artificial intelligence and traditional methods to predict the future trends of fashion.
One of the typical examples of applying innovative technologies in the fashion industry is ZOZO, a Japanese retailer.
Disclaimer:
Before you judge!
We’re not going to analyze the business strategies or their products, or how unethical the company was when announcing that they stopped the bodysuit because they had already collected enough body measurements. Instead, we want to talk about the technology they used. So the polka dot Zozosuit, which is promised to provide you the perfect measurement is connected to a mobile app, all you need is wearing the suit and turn around in front of the phone’s camera, it will capture all of your body measurements and details so that you can find the perfect clothes designed just. for. you.
The famous Amazon site plans to use an algorithm that can design clothes by analyzing many images and copying popular style suiting people’s tastes. This is expected to bring massive benefits for those who love online shopping.
Despite the benefit that digital technologies bring, it raises a concern of jobs being replaced around the world, the Fashion industry is not excluded. Moreover, fashion is an art form that displays one’s characteristics and reflects one’s identity more than just something we wear. It takes time and effort to create something beautiful and valuable. Burberry’s famous for its history, Chanel’s well-known for their timeless designs, and Dior is different because of its intricate embroidery and signature motifs. Now with AI technology, will it still be considered an art anymore? Should we now consider robot an artist?
This digital technology movement is something that we all have different opinions on.
If many years ago steam engine and electrification invention powered the world’s industrial revolution, then the rapid advances in digital technologies now are redefining and transforming the economy and society.
Fashion, a sustainable industry, a seems-like-it-doesn’t-need-to-be-transformed industry is on the verge of a technological revolution at this moment. We’re not talking about any marketing strategies 4.0, we’re talking about how they, big luxury names like Gucci, Chanel, Louis Vuitton, Burberry to fast-fashion brands like Zara, H&M, and Topshop have digitised our clothes.
It is predicted that our future clothes could be designed, fitted and sold to us by technology solely. Digital transformation services and innovative technologies have turned art into science.
Now why digital technology does matter in the Fashion industry?
60 years ago, a woman only owned a maximum of 40 pieces of clothing for one season, 40 high-quality pieces. 60 years later, she owns up to 120 pieces in her wardrobe but still has nothing to wear. She can’t find anything that fit her perfectly, maybe because her new Gucci bag is out of style, or because it is essential to keep up with the latest trends nowadays. She wants to look fashionable, and acceptable, she wants people to admire her for her sense of clothing. The demands are rising day by day.
It might not be mentioned enough, but the fashion industry relies mainly on fashion forecasters to fulfill all of those demands: what will be the new 2021 colors’ palette? what is the next season’s look? what are the next best shoes for the rainy season? etc.
So if you ask anyone who works in the fashion industry, they’ll tell you one mistake in trend spotting can lead to far-reaching problems and consequences. Unsold stock equals industrial waste equals declining the whole brand’s reputation and profit.
So how will they do it?
Now with today advancement of software development and innovative technologies like artificial intelligence, machine learning, or cognitive computing, clothing companies can easily spot if something is hot or not, it can also predict the trends, reducing forecasting errors by up to 50 percent. WGSN, the biggest fashion forecasting company, has successfully applied both artificial intelligence and traditional methods to predict the future trends of fashion.
One of the typical examples of applying innovative technologies in the fashion industry is ZOZO, a Japanese retailer.
Disclaimer:
Before you judge!
We’re not going to analyze the business strategies or their products, or how unethical the company was when announcing that they stopped the bodysuit because they had already collected enough body measurements. Instead, we want to talk about the technology they used. So the polka dot Zozosuit, which is promised to provide you the perfect measurement is connected to a mobile app, all you need is wearing the suit and turn around in front of the phone’s camera, it will capture all of your body measurements and details so that you can find the perfect clothes designed just. for. you.
The famous Amazon site plans to use an algorithm that can design clothes by analyzing many images and copying popular style suiting people’s tastes. This is expected to bring massive benefits for those who love online shopping.
Despite the benefit that digital technologies bring, it raises a concern of jobs being replaced around the world, the Fashion industry is not excluded. Moreover, fashion is an art form that displays one’s characteristics and reflects one’s identity more than just something we wear. It takes time and effort to create something beautiful and valuable. Burberry’s famous for its history, Chanel’s well-known for their timeless designs, and Dior is different because of its intricate embroidery and signature motifs. Now with AI technology, will it still be considered an art anymore? Should we now consider robot an artist?
This digital technology movement is something that we all have different opinions on.
